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Privacy Policy
How BookMySmile collects, protects, and safeguards your personal and health information under PIPEDA & Canadian privacy laws.
Introduction
BookMySmile ("BookMySmile", "we", "us", "our") operates the website at www.bookmysmile.ai and related digital services. We empower patients to discover top-rated dental practices, explore specialized treatments, and conveniently schedule appointments across Canada.
We are deeply committed to protecting your personal privacy and handling your information in full accordance with Canadian privacy legislation, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and, where applicable, Ontario's Personal Health Information Protection Act (PHIPA).
What Does This Policy Cover?
This Privacy Policy governs the processing of personal information collected when you interact with bookmysmile.ai, apply for promotions, or communicate with participating dental clinics through our platform.
Canadian Legal Framework
We collect and process personal data in strict compliance with Canadian federal and provincial privacy laws. We collect only what is necessary, request explicit consent, and afford you full access and correction rights over your stored data.
Collection & Use of Personal Information
Categories of Data We Collect
Identity Data
Full name, preferred title, and user identifiers.
Contact Data
Email address, mobile number, postal code, and city.
Health Info (Optional)
Voluntary details regarding dental concerns or medical history.
Technical Data
IP address, browser type, device identifiers, and page activity.
How We Utilize Your Information
- To connect you with local participating dental clinics and process appointment requests.
- To verify promotion eligibility, issue gift cards, and deliver referral rewards.
- To send booking confirmations, appointment updates, and customer support responses.
- To optimize website usability, combat security threats, and analyze user trends.
- To fulfill regulatory compliance and legal reporting obligations.
Minors & Children Privacy
BookMySmile does not knowingly collect or solicit personal information from children under the age of 13.
Website Information & Cookies
When visiting bookmysmile.ai, we automatically gather standard technical log data (browser version, OS, timestamp, referring URL) to ensure optimal system performance and site integrity.
Cookies & Analytics
We employ essential cookies for user session management and security. Analytics cookies help us improve site navigation. You can adjust your browser settings to decline cookies; however, certain interactive booking features may be impacted.
Storage Location & Transfers
Your information is stored on encrypted cloud servers with stringent security standards. Data is primarily hosted within Canada.
In instances where service providers process data in external jurisdictions, contractual protections guarantee that your data receives equivalent privacy safeguards required under Canadian privacy standards.
Disclosure of Information
We never sell or rent your personal information to third parties. We disclose data solely under the following conditions:
Participating Dental Clinics
When you request an appointment, necessary contact and service preference details are transmitted to your selected clinic.
Vetted Service Providers
Cloud infrastructure, SMS notification providers, and reward fulfillment partners operating under strict non-disclosure obligations.
Legal & Regulatory Compliance
When compelled by valid court orders, law enforcement requests, or to protect the safety and legal rights of BookMySmile.
Data Retention
We retain personal information only for as long as required to fulfill the purposes for which it was gathered, maintain accurate business records, resolve disputes, and comply with statutory legal mandates.
When data is no longer necessary, it is securely destroyed, erased, or permanently anonymized.
Access, Correction & Accuracy
Under PIPEDA, you maintain the right to inspect, verify, and request corrections to your personal record stored by BookMySmile.
To submit an information access or correction request, please write to our Privacy Officer at support@bookmysmile.ca.
Opt-Out Choices & Communications
You maintain full control over promotional communications. You may unsubscribe from marketing emails at any time by clicking the "Unsubscribe" link in any email or emailing us directly.
Data Security & Safeguards
We deploy multi-layered physical, administrative, and technical safeguards (SSL/TLS encryption, firewall protection, role-based access control) to protect data against loss, unauthorized access, disclosure, or alteration.
California Consumer Notice (CCPA)
If you reside in California, state regulations grant you specific consumer rights regarding personal information (Right to Know, Right to Delete, Right to Non-Discrimination).
BookMySmile does not sell personal information. California residents may direct inquiries or exercise CCPA rights by contacting support@bookmysmile.ca.
Nevada Privacy Rights
Nevada law provides residents the right to opt out of the sale of covered personal information. BookMySmile does not sell covered personal data. Nevada residents may submit inquiries to support@bookmysmile.ca.
Terms of Use Reference
This Privacy Policy operates alongside our Terms & Conditions. Please review our full terms for complete details on site usage, limitations of liability, and service conditions.
Changes to This Privacy Policy
We may periodically update this policy to reflect changes in legal requirements or platform operations. Material updates will be highlighted on this page with a revised "Last Updated" date.
Contact Us & Privacy Officer
For questions, privacy concerns, or data access requests, please contact our Privacy Team:
BookMySmile Privacy Office
Dedicated support for privacy, data protection & PIPEDA compliance.
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